Best Google Analytics Alternatives in 2026

Looking for alternatives to Google Analytics? Here are 11 similar tools in the Analytics & BI category.

Comparing against

Google Analytics

Free web analytics by Google

★★★★★(78 reviews)

Freemium

11 more Analytics & BI tools like Google Analytics

Plausible Analytics

Privacy-friendly Google Analytics alternative

4.8 (37)

Free Trial from $9/moWeb

163 upvotesAnalytics & BI

PostHogFeatured

Open-source product analytics

4.7 (45)

Freemium from FreeWeb, iOS, Android, Self-hosted

208 upvotesAnalytics & BI

Fathom Analytics

Simple, privacy-first website analytics

4.7 (31)

Free Trial from $15/moWeb

170 upvotesAnalytics & BI

FullStoryPremium

Digital experience analytics & session replay

4.6 (146)

Free Trial from CustomWeb, iOS, Android

1027 upvotesAnalytics & BI

DatadogPremium

Cloud monitoring & security platform

4.5 (182)

Free Trial from Free tierWeb, Mac, Windows, iOS, Android

1300 upvotesAnalytics & BI

AmplitudeFeatured

Digital analytics platform

4.5 (164)

Freemium from FreeWeb, iOS, Android

1153 upvotesAnalytics & BI

Heap

Automatic digital insights platform

4.5 (128)

Freemium from FreeWeb, iOS, Android

868 upvotesAnalytics & BI

TableauPremium

Powerful business intelligence platform

4.4 (55)

Free Trial from $15/user/moWeb, Mac, Windows, iOS, Android

277 upvotesAnalytics & BI

Power BI

Business intelligence by Microsoft

4.4 (66)

Freemium from FreeWeb, Mac, Windows, iOS, Android

296 upvotesAnalytics & BI

Mixpanel

Product analytics for builders

4.4 (51)

Freemium from FreeWeb, iOS, Android

266 upvotesAnalytics & BI

Looker

Modern BI platform from Google Cloud

4.4 (42)

Paid from CustomWeb

223 upvotesAnalytics & BI

Build a better Analytics & BI stack

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