⚖️Side-by-Side Comparison
Clay vs Apollo.io: Which is Better in 2026?
We've compared 2 tools across pricing, features, ratings, and reviews to help you make an informed decision. No paid placements — just facts.
Compare different tools →| Feature | Clay CRM & Sales | Apollo.io CRM & Sales |
|---|---|---|
| Rating | 4.9(128) | 4.5(67) |
| Starting Price | Free | Free |
| Pricing Model | Freemium | Freemium |
| Free Plan | ||
| Free Trial | 14 days | |
| API Available | ||
| Verified | Verified | Verified |
| Founded | 2021 | 2015 |
| HQ | New York, NY | San Francisco, CA |
| Team Size | 11-50 | 501-1000 |
| Platforms | Web | WebChrome Extension |
| Top Integrations | SalesforceHubSpotApollo.ioLinkedIn+4 more | SalesforceHubSpotOutreachSalesloft+3 more |
| Description | Clay is the data enrichment and outbound automation platform loved by the best GTM teams. Pull data from 50+ sources, enrich contacts with AI, write hyper-personalised messages, and sync everything to your CRM — on autopilot. | Apollo is an end-to-end sales intelligence and engagement platform with the world's largest, most accurate B2B database of 275M+ contacts. Trusted by 500,000+ sales teams to find prospects, engage them, and close deals faster. |