⚖️Side-by-Side Comparison
Looker vs Amplitude: Which is Better in 2026?
We've compared 2 tools across pricing, features, ratings, and reviews to help you make an informed decision. No paid placements — just facts.
Compare different tools →| Feature | Looker Analytics & BI | Amplitude Analytics & BI |
|---|---|---|
| Rating | 4.4(42) | 4.5(164) |
| Starting Price | Custom | Free |
| Pricing Model | Paid | Freemium |
| Free Plan | ||
| Free Trial | ||
| API Available | ||
| Verified | Verified | Verified |
| Founded | 2012 | 2012 |
| HQ | Santa Cruz, CA | San Francisco, CA |
| Team Size | 501-1000 | 501-1000 |
| Platforms | Web | WebiOSAndroid |
| Top Integrations | BigQuerySnowflakeRedshiftSalesforce+1 more | SegmentBrazeSnowflakeBigQuery+3 more |
| Description | Looker is a unified business intelligence platform that helps everyone in your organization make smarter decisions with data. With LookML modeling, embedded analytics, and integrations across the Google Cloud, Looker scales from startups to Fortune 500. | Amplitude is the product analytics platform that helps 3,000+ companies — including Peloton, Square, and Shopify — understand user behaviour at scale. With funnels, retention, and session replay, Amplitude builds intuition about product engagement. |